

Speaking of real life experiences, much like the B2ST MV for “Beautiful Night” the members of BTS come across as spectators in this MV instead of being part of the action. There are many people that have to defend their clothing style and hobbies every day because they are associated with the negative image of being delinquents and hoodlums, and this MV is glorifying that association. The other issue is that this rebel image is being associated with gangster-style clothing, skateboarding, break dancing, and trick biking. Although the lyrics talk about the importance of having dreams, the guys portray it in a way that minimizes the importance of responsibility and filial piety - a person doesn’t have to drop out of school to have dreams or be courageous, despite what the lyrics are implying. The song and its lyrics send a mixed message that in consolation (or not), match up with the “thug life” theme of the MV. Obviously, this isn’t very surprising, but all its factors combined point to the video being especially try-hard the problem doesn’t lie with the members per se, but rather, with the concept, MV direction and song lyrics as a whole package. For a song about rebellion and dreaming outside of the box, this MV is incredibly produced and contrived. But on the other hand, it doesn’t bring anything special to the table, which was a big disappointment after all the anticipation. On the one hand, the MV matches the image portrayed in the teasers and fits the group’s advertised hip-hop image. BTS has been the talk of the town recently and now that the official MV for “No More Dream” is out, it’s time to see if the final product lives up to the hype. In terms of drumming up excitement, the company’s extensive marketing tactics have not been in vain.

Coming up to their debut, Big Hit Entertainment closed the blog and put up a countdown timer. Throughout this period, BTS’s members had featured in pre-debut songs, and other K-pop idol’s work. The oldest member, Jin, is twenty years old, and three out of seven members are below the age of eighteen - all together, this makes for a pretty young group.Īs BTS’s members were lined up one by one, a blog was also opened to the public, to share the group’s development. Jung Kook is the maknae, clocking in at fifteen years old (international age terms).

Originally a rap duo, BTS has since been molded into a seven-member hip-hop idol group featuring Rap Monster, V, Suga, Jung Kook, Jin, Jimin, and J-Hope. This hip-hop inspired rookie group comes under Big Hit Entertainment, a subsidiary of JYP Entertainment, and has been in the making for a long time. Bulletproof Boy Scouts, aka BTS, aka Bangtan Boys, has finally debuted after loads and loads of marketing hype.
